2021-06-27 20:41 Exploratory data analysis is an important foundation of data analysis for preparation of publications and abstracts, and guiding marketing decisions. It helps people explore the patterns in the data with an open mind. Exploratory data analysis is often the first step to get a general insight by detecting and revealing the underlying structure in the data. It has a great significance in guiding the future data collecting, the following analysis, and summarizing information for publications and abstracts writing. Data plays a crucial role in marketing, and exploratory data analysis could provide a clear visualization of the data for reporting and decision making.